Global beauty company L’Oréal has sold certified-organic beauty brand Sanoflore to French investment fund Ekkio Capital and Sergio Calandri, Sanoflore’s new CEO, who is also the founder of Inula Group, which has other natural product brands.
 
Ekkio Capital specializes in small and medium-size companies in the health and beauty space, while Calandri’s Inula Group includes brands HerbalGem and Biofloral.
 
Financial terms of the deal were not disclosed.
 
“L’Oréal has a portfolio of complimentary brands. The group’s strategy is to acquire and, sometimes, exit the brands to keep a very strong portfolio and the complementarity it needs to thrive over the long term,” the group explained.
 
“The success of L’Oréal Dermatological Beauty is based on a strategy and a business model focused on brands prescribed by health care professionals,” the group continued. “Under these conditions, the division has decided to focus on the dermatological brands in its portfolio.”
 
L’Oréal acquired Sanoflore in October 2006, the same year it purchased The Body Shop, which it sold to Natura &Co in 2017.

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